If you are a Twitter user living in the Philippines, and once you open Twitter web graphic interface, by surprise or shock you often saw numerous Twitter messages being loyal and supporter of various competing ABS-CBN and GMA-7 TV shows: some appraised, some distracted. The secret? There was a system as part of a major feature of Twitter: to show which “tagged title messages” become the greatest and the lowest. A recent development was about the “greatest and lowest tagged Philippine TV show title Twitter post messages”, reflecting a possible fact about the most popular and most watched Philippine TV shows in reality.
Benefits And Use of Twitter Hashtags
Even though if you use your registered Twitter account and ever refuse to contact and send your short message to another Twitter account via “@Twitterusernameaccount” with a maximum of 140 characters, you might post your short statement with the inclusion of hashtag—in which its purpose is to serve as an instant reference of an important name of event or identity that can be easily search by using a Twitter seach text box on its web interface—by typing a number sign (#) sign followed by a title such as:
There are a variation of hashtag titles being posted on Twitter at present that can be found on the left portion of its web graphical interface. You can note the respective highest to lowest hashtag Twitter post in particular order from first to tenth row, known as trending. When you left-click the hashtag title, you can see that various Twitter messages citing their full praises or distraction in a particular event have include a hashtag.
The Case of Twitter Hashtags of Various Philippine TV Shows
GMA-7 Chairman and CEO Atty. Felipe Gozon, in the recent 2012 Philippine Ad Congress with the theme “Change The Game”, was open to fully aware the use of social networking sites such as Facebook and Twitter as an alternative tool to monitor the respective number of “likes” and particular top trend hashtag as an actual TV audience count from a loyal GMA-7 TV viewers who were often wise to support various GMA-7 TV shows to watch over conventional CRT analog TV sets from middle-to-lower-class households in the Philippines. ABS-CBN and TV5 were also open to use both Facebook and Twitter aside from their current official website of TV network whose purpose is to post only their latest development of TV show projects, news events, and event caravan; same with the current activity of GMA-7 official website.
Currently, various Philippine TV audience camps of the supporter of ABS-CBN and GMA-7 that often use Twitter have had found many ways to post various forms of Twitter hashtags over Twitter post that reflect the support of competing various TV artists and TV shows in reality. Of course, such activity may often regarded as a “blockbuster popularity level” in terms of TV viewership. The format of posting hashtags based on recent Twitter post under “Philippine trends” category list were as follows:
If you wanted to see a variety of hashtag titles being Twitter posted in the Philippines, simply click “Change” over Twitter hashtag trend table while in “Worldwide Trends” or “US Trends” default and click “Philippines” in order to shift to “Philippine Trends” category. Some hashtag titles under “Philippine Trends” category may have a separate “name of TV shows”, “name of personalities”, and “name of motive or event”.
Featured TV Shows Posted on Trending Twitter Hashtags (2012 to 2013)
ABS-CBN (with lots of trending hashtag): Be Careful With My Heart, Got To Believe, Juan de la Cruz, Showtime, ASAP, The X Factor Philppines, Pilipinas Got Talent, The Voice Philippines
GMA-7 (may or may not have trending hastag): My Husband’s Lover, Protegé Artista, Sunday All Stars
Others: Eat Bulaga* Super Sireyna 2013 Finals (*Note: The TV show is only a blocktimer to GMA-7.)
Visit Google search website and type a search keyword syntax “title of TV show Twitter trending topic hashtag” to show the recent image grab taken from Twitpic, Facebook, or various blog page.
Attractive To Media Advertisers?
The criticisms of various media advertising practitioners thought that the trending Twitter hashtags of various ABS-CBN and GMA-7 TV shows do not replace the current operation of competing TV survey agencies such as AGB Nielsen and Kantar TNS, and do not guarantee that the commercial-run TV networks would carry more commission financial gains from the sponsors of various TV ads the growing number of TV households or audience would able to buy feature product items. Another concern—thru the supervision of various entertainment news press being accredited by Philippine Movie Press Club (PMPC)—is that the advertisers not only monitor the quality and moral values of various TV shows being controlled by Kapisanan ng mga Broadkaster ng Pilipinas (KBP) and Movie And Television Review And Classification Board (MTRCB) but also an actual transparency of TV audience count on every [current roll-out of free-to-air analog] TV unit in homes and out-of-home (OOH).
So, shall we trust the claimed result of Twitter hashtag trend of competing ABS-CBN and GMA-7 TV shows at present? Whether it is a positive or negative effect in terms of fair competition, and even without using Twitter, what was most important to the Philippine TV audience is to become meticulous on every content of TV shows.
Related Blog Post: