When OPM pop princess Sarah Geronimo left GMA Network in 2004 because of the fact that she did not signed a contract of the said TV station in the Philippines before she appeared as guests on various TV shows, most GMA-7 TV viewers have ever forgotten about her as they were currently watched top-rating GMA-7 shows.
As Sarah was moved to ABS-CBN to continue her TV appearance, GMA-7 TV viewers—most of them the middle and lower class panel homes in Mega Manila, Total Urban Luzon, and major metropolitan cities of Visayas and Mindanao—may have refused to tune in the said rival TV channel. (The exception of this is National Urban Philippines, where ABS-CBN remains the number one network in selected provincial towns of Luzon, Visayas, and Mindanao.) But despite that ABS-CBN got low ratings because of the supremacy of GMA-7, the teen Filipina singer-actress would likely dethrone her fame as she was overshadowed by a known GMA-7 singing artists appeared from Pinoy Pop Superstar as well as various GMA-7 artists.
This was the big disappointment for her as well as the management of Viva Artists Agency (VAA). Her past debut albums (produced by Viva Records), Sweet Sixteen, Becoming, and Taking Flight, got only one-to-two time platinum record sales, close to her first debut album Popstar… A Dream Come True with 6X platinum. The main reason is that GMA-7 may not advertise her past 2nd to 4th album to their loyal TV viewers as a result of low record sales made by Viva (in addition to the issue of music piracy), but only Sarah’s past and present TV commercials that sometimes most GMA-7 TV viewers was not felt to her.
According to the figure, 1 out of 10 GMA-7 TV viewers have only remember Sarah if they informed to read on newspaper or magazines, listen Sarah’s hitsongs on the radio, or watch her TV commercials. On the other hand, 4 out of 10 of them support GMA-7 singing artists, including Regine Velasquez, Ogie Alcasid, Janno Gibbs, and Jaya who were performed on the program SOP. 6 out of 10 of them support various singing talents as well as their favorite local rock bands, and 2 out of 10 of them support foreign music artist. The result was not yet official but only based on my personal opinion.
Like most various music artists who were remain their rivalry, Miss Geronimo have worried that most people as a loyal GMA-7 TV viewer would likely to forget about her because of their viewing habit, or else they would shun her because of their own favor. For example in fact, most female TV viewers—young or old—have missed to watch the top-rating program of Philippine version of Marimar (played by Marian Rivera as a former lead role of Mexican actress Thalia), rather to watch Sarah’s primetime soap Pangarap na Bituin. On the other hand, they only watched top rating Philippine news program 24 Oras on GMA-7 that sometimes the network refused to report about her, rather than to watch TV Patrol on ABS-CBN where Sarah was appeared on the report. In early daytime, they only watched mini-musical performance segment of an either a local rock band or “extra fame” local singer on Unang Hirit on GMA-7 rather than to watch Sarah’s singing performance on Umagang Kay Ganda on ABS-CBN last January 16, 2008. Finally, they only watch Sunday noontime variety show SOP rather than to watch ASAP where Sarah was performed. The result: GMA-7 got higher ratings on most shows even without Sarah, while ABS-CBN got only low ratings even with Sarah.
Sarah’s Activities to Recover Her Fame
To recover her fame from falling her popularity in the eyes of general public, Sarah introduced her first album launch mall show in 2006 as she was promoting her 3rd debut album Becoming. This was sponsored by 90.7 DZMB Love Radio, a consistent number one FM radio station in Mega Manila. Her activity was repeated in 2007 for promoting her 4th album Taking Flight. By this year or a few years to come, she would be hopeful for supporting her fans and many people once she would introduce her upcoming new album.
Another way to inform about her is by posting on newspaper and magazines to promote her new album and new showbiz projects as well as her personal profile. Aside from this, many top-rating FM radio stations have been aired an advertisement to promote her new album and new concert, as well as airing her brand new song in the future.
However, not all loyal GMA-7 TV viewers may favor such activities done by Sarah.
Sarah Coming Back To GMA-7?
There were rumors that Viva Artists Center would move back to GMA-7 for being a consistent number one after ABS-CBN failed to win the ratings game as well as various management problems. It was recalled that VAA had ever forgotten to sign a contract to GMA-7 before Sarah would appear on TV. Accordingly, this would relieve their falling popularity of most current young Viva artists like Sarah.
But most Sarah fans are opposed to move back to GMA-7. According to SarahGeronimo.com Forums, if they plan to move back to that station, the ratings of ABS-CBN would drop sharply, and also GMA-7 would not have enough projects to them. The most important solution, if possibly suggested on the said online forums, is that ABS-CBN should remanage their relationship with VAA so that the network would sustain the ratings.
And as for me, I always respect to GMA-7 TV viewers for continuing their viewing habit. I only wish that they should try to tune-in to ABS-CBN where Sarah was appearing on various shows, only if they could accept their favor to support her. This would not be easy to remind for them to remember about and support her career even without seriously idolized. Miss Geronimo would take a great challenge to find another way to support several people once again as she worked hard to inspire for everyone, as her dream to become famous would never fade away.
And as for GMA Network, I also respected for them as they worked hard to gain their popularity to loyal TV viewers. Remembering that they were momentarily appointed to Miss Geronimo as guests on their various past GMA-7 shows such as Magpakailanman, Search For A Star, and many others, as well as Ang Pinaka on QTV-11 (the sister local TV channel of GMA-7), they were often respected and forgiven to her even with consent. I have saddened enough, though, that they were unable to reappear her again in TV guessings and interviews as she was currently appear on ABS-CBN.
Further information (from 10thingsgma7forgotsg.blogspot.com courtesy of Blogger.com):
10 Things GMA-7 TV Viewers Forgotten Sarah G (Part 1)
10 Things GMA-7 TV Viewers Forgotten Sarah G (Part 2)
10 Things GMA-7 TV Viewers Forgotten Sarah G (Part 3)
10 Things GMA-7 TV Viewers Forgotten Sarah G (Part 4)
10 Things GMA-7 TV Viewers Forgotten Sarah G (Part 5)
10 Things GMA-7 TV Viewers Forgotten Sarah G (Part 6)
10 Things GMA-7 TV Viewers Forgotten Sarah G (Conclusion)