As the introduction of high definition television (HDTV) broadcast in the Philippines by 2015 is under petition by National Telecommunications Commission (NTC) that is responsible to pass a regulation to choose and use three broadcast systems such as ATSC, DVB, and ISDB for most TV networks, most people would be excited to enjoy such a new technological innovation. It was believed that migrating HDTV broadcast from standard definition analog TV broadcast will become more entertaining and more reliable from the low-end to the high-end. Economically, most advertisers will give a better deal to most TV networks using HD broadcast, as well as possible gaining population viewingship aside of TV ratings, so therefore their gross TV viewing earnings would increase in billions of pesos. And most of all, the local entertainment industry that would introduce HD video-based TV shows to broadcast in the future could become healthful.
But the main problem now is that most middle and lower class homes could not be able to buy an expensive HDTV set because of their lower income. If the number of HDTV sets in some homes all over the Philippines—including the rich class—right before the start of HDTV broadcast would only tens, or hundreds of thousands compared to the present millions of conventional analog TV sets, then the TV network might only give low gross TV viewing earnings paid from advertisers (in thousands of pesos per year) because of underpopulated TV viewingship, not the TV ratings.
To solve this problem so that the viewingship will turn to millions, why don’t create a program that requires cash donation in millions of pesos before they receive free HDTV sets for middle and lower class homes? This is my brilliant idea as an alternative of buying HDTV set in montly payment done by middle income consumers on most appliance stores. So what are the important ways to make the program successful? The answer is discussed fully in this blog.
Individual and Corporate Cash Donation
Let us consider first many companies that may eager to pay extra money for donation. As all we know, they spent billions of pesos of corporate net income in the past few years. Projectedly, hundreds of companies would release about billions of pesos (Php 100 M+ per company) as a donation to the “free HDTV set” program.
Individual donation, including rich, middle, and lower class, may also release their money: for rich class, about Php 100,000+; for middle and lower class, Php 1,000+. Depending on their income to save even further, they should release only an affordable income when donating.
The “free HDTV set” program is responsible to hold cash donation so that they would buy a low-cost HDTV set, which is discussed next below. But before they do, they must be divided a donated money by the cost of HDTV set so that they can accomodate a number of middle and lower class families they could receive.
Choosing Low Cost HDTV Set
An HDTV set available in the market consists of high resolution video image at 1920 X 1080 pixels with an aspect ratio of 16:9, two times higher than the standard resolution of analog TV at 4:3. It is capable to hold HDTV broadcast and HD video devices having with 1080i and 1080p format. The unit is digitally-controlled with software and image enhancement hardware.
Commercially-made HDTV set costs about Php 100,000+ but because of larger screen, fewer video inputs, and fewer system as well as built-in loudspeaker, it is so heavy to pay for small income consumers and may not fit for smaller room. To solve this problem, the “free HDTV set” program would buy low-cost HDTV set to receive for middle and lower class residents. The unit consists of high resolution PC monitor (resolution of 1920 X 1080 in 17-inch to 21-inch) connected to HDTV tuner having only PC monitor cable and connection. The HDTV tuner may consist of (selected unit) ATSC, DVB, or ISDB system having with audio line out (headphone jack) connected to loudspeaker or any audio source and an optional video input such as HDMI or component. Overall, it costs only about Php 20,000+, or 20% of commercial HDTV. (See below)
First-Come, First-Serve Basis
Before the “free HDTV set” program would start delivering to middle to lower class residence all over the Philippines, the family of the said area should have family access card right after registering and donating (about a minimum of Php 1,000) to the program. This will ensure that the program is reserved only to those that have family access card when receiving free HDTV set, and that reduces unnecessary grabbing or theft. And when it starts receiving, they should fall in line as part of “first-come, first-serve” basis.
National and local government officials, like those of corporate and individual cash donation, may also participate for releasing their money in millions, or billions, of pesos as cash donation to the program. They would also create their own program aside from this to their own community. But they make sure this should have preventive measures from susceptible to corruption that would delay for delivering free HDTV set.
Hopefully, the future “free HDTV set” program will be successful only if they managed rightly to offer for the middle and lower class residence before the start of HDTV broadcast will take effect. With that, most ordinary people will enjoy to watch HDTV set for free. Most local TV networks planning to air HDTV broadcast very soon would be satisfied with the help of the said program, believing that the growth of viewingship would increase further because of this possible matter for the next generations to come.