ABS-CBN May Not Able To Air Colgate-Palmolive TV Ads in 2009 & Beyond?

We often watched both a early morning show and a japanese cartoon every morning on GMA Channel 7 in Philippines. During a break of the show, I saw a repetitive airing of Colgate-Palmolive TV ad–some old and few new–that was previously aired exclusively on ABS-CBN.

As of the near end of 2nd quarter of 2009, it was reported that ABS-CBN does not able to air a brand new Colgate-Palmolive TV due to the fact that it was moved to GMA-7 because of the TV network’s better deal. But what was wrong to ABS-CBN? What are the main reason and impact for that matter?

Reasons

There are several reasons about Colgate-Palmolive TV ad in the Phillipines as of 2009 on the following matter below:

Heart Evangelista, a former ABS-CBN talent who was moved to GMA-7, is still an endorser of Palmolive.

GMA-7 has fewer income in billions of pesos to buy TV ad videos following their dominance in Mega Manila broadcast, compared to ABS-CBN in which they lost less than hundred(s of) million pesos based on Mega Manila broadcast due to low TV ratings resulting to backing out some advertisers.

ABS-CBN has expired their contract to air Colgate-Palmolive TV ad managed by the media ad agencies of aforementioned endorsement.

Impact

There are several reasons about the current impact of Colgate-Palmolive TV ad in the Phillipines as of 2009 on the following matter below:

Loyal ABS-CBN may not able to miss Colgate-Palmolive TV ad nationwide.

Colgate-Palmolive TV ad makers gained their income because of GMA-7’s repetitive airing of their featured endorsement based on Mega Manila broadcast.

GMA-7 tries to attract not only their loyal TV viewers but also loyal ABS-CBN TV viewers nationwide.

Despite of this, ABS-CBN may often to boycott against GMA-7 for not giving way to air Colgate-Palmolive TV on their station.

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