An Alternative Way of Mega Manila Terrestrial Household And People TV Ratings?

When AGB Nielsen had started its operation in 2003, GMA-7 has had dominated terrestrial TV reception count on every Mega Manila households from 2005 to 2010 not only because of strong analog TV transmission (compared with ABS-CBN analog TV transmission with limited signal coverage) but also lorded its popular fantasy shows, Asian dramas, and some highly debuted daily and primetime local drama shows. But at the end of 2010 until today GMA-7 has dropped TV Household count in primetime slot in an eve of popular primetime variety game show Willing Willie (but later Wil Time Big Time in 2011) as well as other alternative popular TV shows in movies, cartoons, talk shows like Face To Face, and variety shows like Talentadong Pinoy on TV5. In spite of this, GMA-7 remains its high TV audience counts not only in households but also several outdoor TV viewing started in the first quarter of 2010.

One of the older electronic systems of measuring the estimated, rather than actual, number of TV sets in every household is the use of TV metering panel connected to a TV receiver. Once the user tunes on the desired TV channel on the user’s TV receiver as well as pressing the “start” button through the unit, the TV meter counts an estimated number of a given desired TV channel of TV sets around other households in a given surrounding area using a specialized telescopic detecting antenna. Another feature is the built-in audience counter known as People Meter, giving an estimated number of people, known as “audience multiplier”, watching every single TV unit. After a few minutes of process, the metering panel will send an electronic result via a telephone line through the server, in which it will tabulate the data coming from the panel homes using the unit as mentioned.

Sadly, in spite of rampant Japan surplus stores, shanties, establishments, terminals, and public transport being tuned in to Channel 7 on many TV sets outside legitimate household but such unit would be counted only if there would have available audience valid through People Meter system, the TV metering panel made by AGB fails to exclude unwanted TV reception count as mentioned above that would interfere legitimate TV Household Meter system. Another concern is that both the People Meter system and the TV Household Meter may be less accurate because of estimation count rather than actual count using the panel. What’s worse, some TV sets, such as those at Japan Surplus and even buses, outside households may have often interfered TV Household percentage data being counted with or without someone watching TV.  Even entertainment sites such as PEP.ph and various localized blog sites did not mention an actual Mega Manila TV Household percentage of TV5, mainly because GMA-7 as well as its loyal TV audience may often prevent to publicize through other loyal TV audience from ABS-CBN and TV5.

In order to correct the flaws of both TV reception and TV audience count, I wish that there is an alternative way to survey terrestrial analog TV coverage in Mega Manila by means of digital mapping. Its purpose as TV metering system is to track down the location and counting the number of available terrestrial TV sets in every city or town, inside or outside households. To determine whether the available TV sets is in household or not, it uses live satellite photo imagery (recently Google Maps may be often used), digital compass and coordinates, infrared sonar dome, and even telescopic detecting antenna. Once the system detects and counts the number of available TV sets in a given location, its built-in satellite imagery would view the type of infrastructure, whether a residential house, shanties, establishments, condominiums, malls, or retail stores. Then the satellite imagery would now convert into graphical 2D line plots and label the type based from reliable mapping sources. Finally, it would give a color code of the number of TV sets in a given area: blue zone referring a single TV set in households, shanties, or small establishments; green referring two TV sets referring the area similar to blue zone, even every rooms in condominiums; and red zone referring fewer number of TV sets.

TV surveying newtech diagram scheme

The area of every infrastructure should be always blue or green zone regarded as normal state to be counted as households, shanties, or establishments depending on a given satellite photographic surveying. However, if a single small area marks at red zone, then it may refer as a rampant Japan Surplus, appliance stores, or retail stores.

For most city or provincial buses around the metropolitan area as well as those using mobile TV, the terrestrial TV surveying system may not require satellite photo imagery because of privacy reasons, but rather use a live 2D map tracking a moving vehicle on major roads and even a powerful detecting antenna.

For surveying the number of television audiences, it uses a powerful low frequency infrared sonar dome.

Instead of giving “TV Household” and “TV Audience” percentage, there is a separate number of TV reception location: TVH (TV Household) referring legitimate residential classes; TIM (TV In Mobility) referring transport buses and even personal mobile TV; TIE (TV In Establishments) referring various establishments such as liquor bars, restaurants, beauty parlor, barber shop, catering, etc.; TISH (TV In Shanties) referring informal settlers, shanty stores, or shady place in some indoor places in establishments; and TIST (TV In Stores) referring rampant Japan Surplus secondhand TV shops and some retail and appliance stores.

The following sample table, though fictional, shows an actual, accurate number of terrestrial (excluding cable or satellite) TV reception count among TV sets in separate location as well as estimated number of TV audience per TV set. Note that Station A airing Show A gains a valid TVH, TIM, TIE, and TISH reception and audience count compared to Station B and C in respective Show B and C, but the audience count in TIST, though not valid for TVH, among three stations airing their own TV shows remains low in spite of higher TV reception count due to the absence of a person leaving a TV set switched on, known as null audience.

TV Station

TV Show

Time Slot

Terrestrial TV
Reception Count

TVH

TIM

TIE

TISH

TIST

Station A

Show A

3 p.m.

350000

1400

350

12000

4000

Station B

Show B

3 p.m.

200000

50

10

6000

400

Station C

Show C

3 p.m.

300000

50

80

8000

700

TV Station

TV Show

Time Slot

Terrestrial TV
Audience Count

TVH

TIM

TIE

TISH

TIST

Station A

Show A

3 p.m.

700000

70000

1750

48000

100

Station B

Show B

3 p.m.

400000

2500

50

12000

20

Station C

Show C

3 p.m.

600000

2500

400

16000

40

The use of digital mapping TV reception surveying system would be 90% accurate compared from conventional TV metering panel currently used by AGB Nielsen that has only 50% to 60% accurate. With the new system of separating the given location of the number of TV sets, this is much better than using an old “TV Household” percentage. Therefore ABS-CBN and TV5, currently a runner-up over GMA-7, would welcome this concerning with a fair and accurate data while dealing to invest with various advertisers. But, currently in experimenting stage, it would take a long time before implementing in full run. I thought, according to anonymous sources, that Kantar TNS have conceptualized the system just as mentioned above, replacing conventional TV metering system used for nationwide terrestrial TV surveying.

But expect that the present TV Household metering system in the Philippines may temporarily replaced by using data casting on upcoming integrated services for digital broadcasting-terrestrial (ISDB-T) digital terrestrial television (DTTV) set-top-box (STB) as a substitute, though less accurate in spite of “prank poll”, of TV audience surveying system.

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: