In TV Survey System In The Philippines We Trust: Household Meter Or People Meter?

For the past few years we had ever trusted a reliable version of nationwide “TV unit per household” basis in the Philippines, or vocally known as “household TV ratings”. But in the recent report of latest TV survey from various TV news shows of GMA Network, there is another version, though controversial, of TV survey system in order to lead over “TV unit per household” basis: the people meter TV survey system, or vocally known as “people TV ratings”. (CLICK HERE to show about the GMA-7 report version of claimed recent yearly overall People Meter TV Survey of 2012 via blog sources.)

But what is the main difference between “household ratings” and “people ratings”? In “household ratings”, it is based from the number of households having a single unit of any form of TV platforms: over-the-air analog TV, (hybid) analog (and digital) cable TV,  and home satellite digital TV. “People ratings”–on the other hand–is based on the number of people watching on a single TV unit, or TV audiences, as part of an expanded TV audience measurement (TAM).

According to my own write-ups, GMA Network is the only TV network that has a high gain of TV audiences both on households and outside households (such as a rampant city buses, establishments, stalls, public transport terminals, and surplus TV stores) in Mega Manila for 16 hours a day. Another root of its dominance? (1) Continuing promotion of Juan For All, All For Juan segment of block timer Eat Bulaga!; (2) some households admit another people–young and old–from outside to watch TV in remote areas in Mega Manila and regional areas; and (3) intentional admission of the number of households and people to watch some GMA TV shows.

Now suppose on my own spy closely based on reliable sources: with a total of more hundreds of thousands of free-to-air analog TV units on both households and outside households from 2011 to 2012 until present including cable or satellite TV subscription, GMA-7 has garnered a projected total of 25% to 30% of Mega Manila population watching the said TV platform for 18 hours a day, versus projected 10% to 15% of Mega Manila population watching ABS-CBN only on households. On national TV survey, a projected 20% of population watching GMA-7 and a projected 18% of population watching ABS-CBN.

On the claims from AGB Nielsen, 38% of Mega Manila population watch GMA-7 in 2011 and 40% in 2012, versus ABS-CBN with 28% to 29% in 2011 and 2012; 33% to 34% on national population watching GMA in 2011 and 2012, versus ABS-CBN with 32% in 2011 and 2012; but that number may not have a clear indication whether many people would watch a delayed live telecast of past Manny Pacquiao boxing match season on GMA-7 aside from watching live DTV broadcast boxing match, as well as a suspicion that it would likely a typical nationwide TV household dominance of GMA-7 rather than an actual ones for only 30% of total nationwide TV households in reality versus ABS-CBN with 40%. (ABS-CBN went silent about the claims of GMA-7 dominance over controversial People Meter TV survey result of 2012, as the supposed televised report of yearly overall TV household survey of 2012 from Kantar TNS had postponed or intentionally cancelled. But according to the rumors involved close to a reliable source from Kantar TNS (not AGB Nielsen) as I thoughtfully projected, GMA-7 got a yearly overall 42% of nationwide households and 48% of Mega Manila households in 2012, versus ABS-CBN with 41% of nationwide households and 30% of Mega Manila households in 2012.)

Seems so confusing, right? Loyal ABS-CBN TV viewers all over the Philippines may often confused whether the version of GMA-7 report version of nationwide “TV ratings” by people meter system would trust enough, compared to a reliable ABS-CBN report version of  nationwide “TV ratings” by “household TV unit” meter to be released in the next few weeks of January 2013. If it is true, this might reflect from the current nationwide TV household flop of  noontime and afternoon slot of ABS-CBN TV shows during the time controversial TV host Willie Revillame left ABS-CBN in 2010.


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