2014 Net Income Target of ABS-CBN To Reach More Than 2 Billion Pesos?

In spite of recent typhoon-struck areas in Eastern Visayas in November 2013 resulting a slow recovery of both free-to-air and cable TV broadcasting, there were a prediction that ABS-CBN would intend to reach more than 2 billion peso net income target for the year 2014 following the successful two respective “300 million peso gross income per movie title” of January to February 2014 produced by ABS-CBN Star Cinema such as Bride For Rent and Starting Over Again for a total of 600 million pesos. The affiliated movie company of the network would try their best to earn more movie gross sales in the coming months of March to December 2014, if and only if the quality of their upcoming future movie titles should always be perfect fitted for most meticulous movie audiences. The current cost of modernized movie theater establishment to enter is 150 to 180 pesos per person.

According to my own respective casual analysis and prediction, the following two graphical text presentation, though my draft may not based from actual reliable sources from business news, shows that (1) ABS-CBN have had recently reached a total of more or less 3 billion peso net income of 2013 (of combined 2013 mid-term national and local election TV ads, TV and radio broadcasting spending thru regular advertisement and stock market, Internet videostream service iWanTV and TFC.tv, and recent various 2013 Star Cinema movie titles); and (2) the network would generate a projected hundreds of millions of pesos of movie gross sales of future Star Cinema movie titles for the month of March to December 2014, in addition from the recent 600 million peso total movie gross sales of two movie titles of January to February 2014 and of the projected 1.2 to 1.4 billion peso net income (including a new mobile videostream app service iWanTV of second generation ABS-CBN Mobile SIM launched in November 2013) for the next twelve months of 2014.

abs cbn net income 2013 casual analysis draft

 

abs cbn net income 2014 target casual prediction draft

Even without national and local election campaign period TV ad, the projected 2 billion peso net income target of 2014 may be compared from previous 2 billion pesos net income of 2011, about one billion peso down from 3.1 billion pesos of net income after the 2010 presidential election campaign.

If the prediction would be possibly true, ABS-CBN should not always be confident on that matter, so therefore the network—through the monitoring and enforcement from the Kapisanan ng mga Broadkaster ng Pilipinas (KBP) and Movie and Television Review and Classification Board (MTRCB)—should practice prudence, modest, decent, and respect to entertain and inform to loyal TV viewers without any form of abuse in order to attract various media advertisers. Even loyal TV viewers of its main competitor GMA Network, which is a non-KBP member, may not welcome to admit to watch ABS-CBN free-to-air VHF TV channel and future Star Cinema movie titles due to their own criticisms against ABS-CBN and content-wise and fanfare to watch GMA-7 TV shows. (GMA Network has reached 2 billion pesos of net income of 2013 of combined election advertisement and regular advertisement for radio and TV show airing.)

In the meantime, ABS-CBN, in the recent Retail Bonds Listing ceremony at the Philippine Stock Exchange in January 2014, has recently announced a proposed 6 billion peso budget (effective by the end of 2014) for future expansion of ABS-CBN TV broadcasting facility, such as (1) 4 billion peso state-of-the-art sound-proof large-area-highly-elevated concert stage type TV studio; (2) 1 billion peso digitized TV broadcasting equipment upgrade in full HD content as well as possible expansion of cable TV provider Sky Cable; and (3) 1 billion peso installation of Japanese DTTV platform ISDB-T transmitter at ABS-CBN Mega Manila TV tower facility and all ABS-CBN regional TV tower facilities that will launch by 2015 before the December 31, 2015 deadline of digital TV switch-over.

Sources:
http://www.abs-cbnnews.com/business/02/10/14/abs-cbn-sets-profit-guidance-p18-b-p2-b-2014
http://www.philstar.com/business/2014/02/17/1291196/abs-cbn-moves-first-shift-digital-tv

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